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 In Marketing Insights

Happy New Year!

For rural entrepreneurs, one of the best ways to grow your business is to level up your own skills and expertise through great books. Whether you prefer paper, ebook or audiobook, here are our favorite books we read in 2021 that helped us have our best year yet!


Business Made Simple – Donald Miller

Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.

Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.

Who Not How – Dan Sullivan

Have you ever had a new idea or a goal that excites you… but not enough time to execute it? What about a goal you really want to accomplish…but can’t because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them?

When we want something done, we’ve been trained to ask ourselves: “How can I do this?” Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: “Who can do this for me?”

Effortless – Greg McKeown

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough.

Getting ahead doesn’t have to be as hard as we make it.

Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out.

Master of One – Jordan Raynor

Imagine how different your life would be if you spent your time doing the very thing that brings you the greatest joy. It’s possible, but most people spend their days making incremental advances on numerous tasks, competent at many things but exceptional at none. That’s because for too long we’ve believed the lie that more activity, more jobs, and more responsibility equals greater effectiveness. But what if you could shift your focus from too many things to one?

In this thought-provoking book, you’ll discover the exponential power of pursuing a singular craft.

Traction – Gino Wickman

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.

Beyond Order – Jordan Peterson

In a time when the human will increasingly imposes itself over every sphere of life—from our social structures to our emotional states—Peterson warns that too much security is dangerous. What’s more, he offers strategies for overcoming the cultural, scientific, and psychological forces causing us to tend toward tyranny, and teaches us how to rely instead on our instinct to find meaning and purpose, even—and especially—when we find ourselves powerless.

Soundtracks – Jon Acuff

When we don’t control our thoughts, our thoughts control us. If our days are full of broken soundtracks, thoughts are our worst enemy, holding us back from the things we really want. But the solution to overthinking isn’t to stop thinking. The solution is running our brains with better soundtracks. Once we learn how to choose our soundtracks, thoughts become our best friend, propelling us toward our goals. 

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